Augmented Reality is this brilliant idea of taking what we already have in the real world and adding to it. APps on the Iphone can do things such as put characters or other things in the image of the screen, or by using the internet to identify things such as building or streets that you need to be at. The design of giving you the information as you look at it is brilliant. They even have games where you look on a board and the board practically comes to life. There are characters and other things on your phone that arent in real life. Hence the name Augmented Reality. This could be a very cool thing for designers giving them a sneak peek at what could really be possible.
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